Users from countries that have been historically exploited, notably from the Global South, often do not have the means to afford Sync.
The Purchasing Power Parity (PPP) discount is a common strategy to address this issue for digital and scalable products. Platforms like Gumroad even have native solutions for this, and there are also dedicated solutions for companies that need to offer this type of discount.
Here in Brazil, in 2024, as an example, Sync would cost 3.5% of the minimum wage.
When we compare the pricing of other international services, this concern becomes evident:
- Spotify’s price in Brazil is 70% lower than in the USA.
- Google One’s price in Brazil is 20% lower than in the USA.
Given this, I would like to request a purchasing power parity discount on Sync functionality.